Internet has much more influence in the market. Having an online store is almost obligatory if companies want to succeed and increase sales.
E-Commerce grows every year; people buy more and more on the internet, rather than physical stores. When we talk about online stores, we are no longer talking about the future, but the present.
Consumers are also different: they pay more attention, they care and they are exigent. They are more digital! For that reason, companies have to follow this evolution, creating efficient strategies to reach new leads and to keep the current clients. The creation of an online store is one of the solutions to succeed in the market!
Do you want to know the advantages of having an online store on your website?
Sell with no geographic limits
Online store knocks down the barriers, because it can reach more people than a physical shop. For example, a consumer who lives in London can buy products of a company in Bristol or even China!
Reduced costs comparing to a physical store
An online store requires less investment than a physical one, because there isn’t the need of an infrastructure for the physical presence of customers. The company doesn’t have to pay rent, taxes, decoration, cleaning, water, energy, etc. Stock may be stored in a warehouse or any other local, depending on what’s more convenient for each company.
24 hours a day
With an online store you can sell at day and night! In the online world, stores don’t close, so people can buy at any time.
More comfort
By shopping online, people don’t have to leave to local where they are and may purchase at any time. The clients have the opportunity of receiving the product at home or, if they prefer, they may purchase on the online store and pick it up in the physical shop near home or the workplace.
The competition is also online
The number of companies with online store has increased every year, in all business areas. If your store isn’t seen on the online world, you will lose potential customers who will look for the products of the competition!
Higher competitiveness
Digital customer is hyperconnected and uses internet for everything, even to search for products and buy them. For that reason, a company which is not online loses in relation to others which use these digital means. Other important factor to increase competitiveness is mobile responsible. The number of purchases on smartphones increases more and more.
Promotions
Other great advantage of e-commerce is to possibility of making promotions on the internet, with no need of printed material, which costs more money and lasts more time at being made.
Monitoring the sales performance
It’s possible to analyse sales on the internet, using data analysis tools: website traffic, rejection rates, volume of transactions and much more. This analysis helps to adjust the marketing and sales strategy. Moreover, it’s equally important to analyse comments on social media, on the blog, price comparison websites and marketplaces. Only knowing your target audience and what they wish, we can define a better strategy.
Know the customer
It’s also possible to analyse the customers behaviour on the website, for example, what they search, at what time, the most clicked CTA’s, etc. Analysing these and other data, you may also segment the audience and customize the messages you want to send.
Sales growth
Even having a physical shop, the company may obtain new clients only through the online store. Moreover, the company will be more popular.
More clients
A physical store supports a limited number of people, complicating sales and seller’s work in certain dates, as Black Friday or Christmas. In contrast, the online store has no limits. So, the company doesn’t have to worry with the number of people inside the store.