Email Marketing is an efficient way of obtaining and conquering new clients, used by most companies.
This communication strategy is mainly used to:
- Communicate discounts;
- Confirm a sale made on the online store;
- Inform about a new article on the blog;
- To sell a physic or digital book;
- Inform about changes on the website or online store;
- And much more.
However, Email Marketing has to be well done:
- Targeted: we have to communicate to who is interested on our products/services;
- Attractive communication: one to one conversation
- Well defined strategy
Does it seem a lot?
Maybe it is, but mass mailing strategies which try to reach everybody the same way are over. Before, the use of Email Marketing was seen as a digital version of propaganda sent by normal mail. For that reason, email used to be seen as a mass communication channel, without relevant messages to who received them. Email Marketing evolved and if it’s used like it used to be in the past, you will bother and exclude people who will have a bad insight on the brand. Nowadays, email is seen as one of the most personal ways to communicate with consumers, through a direct message exchange.