Almost everyone uses social media on a daily basis. Networks such as Facebook, Instagram, LinkedIn, Twitter and Pinterest can give companies the opportunity to find potential customers and build a good relationship with current customers. For this, it is necessary to define a good social media strategy. Just follow a few simple steps to get the results in sight.
Steps to define a social media strategy
1 – Determine your goals
The first step in defining a good social media strategy is to define what this approach is intended to achieve and how it will be included in marketing efforts. Set SMART goals – specific, measurable, attainable, relevant and time-based.
2 – Understand your audience
As with any marketing strategy, you need to know your target audience well. Think about the social media channels your audience uses most and how they use them. Are they long on social media? Use them to interact with your favourite brands? How? Would they buy through social media?
You can answer these questions through a quiz where people will demonstrate what they think about branded content on social media, ads and stores. Take the time to analyze the habits of people on networks.
3 – Follow the competition
By looking at your competition, you’ll get a better sense of what people expect from brands in your niche. See what the competition is doing and also where they are failing. This allows you to better check your strategy and even seize new opportunities.
4 – Choose the right platforms
Once you’ve set your goals, analyzed your competition, and your audience, you’ll be able to choose which platforms are right for you. For example, Facebook and Instagram would be better suited for a B2C strategy, while LinkedIn applies better to B2B. Then create the accounts and write the missions or a summary on each one. Then think about the content for each one. For example, Facebook has a good ad tool, while Instagram and Pinterest are good for visual content,
5 – Create a calendar
Consistency is the key on a social media strategy. You can choose to create a calendar for each channel, including campaigns, content, etc. Vary the content, with different calls to action and decide on which dates to post each post.
6 – Analyze the statistics
Finally, look at what your best content was, which brought you the most return on investment and other important metrics to see if your social media strategy is succeeding. However, don’t expect too fast results, because each strategy takes its time.