Facebook Ads is a tool that enables high reach of your posts as well as greater conversion. Therefore, creating a Facebook campaign can enable you to achieve good results for your business. For this, some techniques have to be applied. Before we move on to the tips for building your Facebook campaign effectively, let’s make some points to keep in mind.
First, you need to know your business well, that is, what audience you are targeting, what your behavior is and the ideal profile. By gathering enough customer information, you can adopt the most appropriate language and graphics for your ads.
How to create a successfull Facebook campaign
Segment your target audience
Select the age ranges of your target audience, people’s interests, job titles, location (country, city, etc.) and many other information. There is no point in creating a campaign for all possible audiences, otherwise you will not create engagement.
Use appealing images
In any advertising, it is essential to use appealing images to catch people’s attention. Even more important than a merely beautiful image is to relate it to the topic. For example, if you’re promoting an ebook, use a cover image of it. However, keep in mind that Facebook’s advertising policy allows only 20% of the image to contain text.
Also, you may want to change your image or images periodically. This is because if the ad appears two or three times to the same person and they did not click, then they will not click the fourth time. A different image can change that. It is also an anti-spam measure, because if the person sees the same ad multiple times, they may mark it as irrelevant.
Attention to the text
After choosing an attractive image, pay attention to the descriptive part of the text. It must be well written, containing all the necessary details concisely, as longer texts are almost never read by users.
Include calls to action
When creating your Facebook campaign, you can choose from various call-to-action (CTA’s) buttons, such as Book Now, Buy Now, Contact Us, Learn More, etc. They are very useful as they encourage users to take action that we want them to do.
Analyze the results
Analyze the reach of your ads, as well as impressions, clicks, interactions, and more. Facebook provides a lot of data to make a good analysis. These Facebook reports let you know if you should change anything in your campaign and what. For example, if your campaign has many impressions but few clicks, consider changing the images or CTAs as they may not be working.
Use these tips to build your Facebook campaign and see the results!